APEROL PIAZZA COACHELLA
The Ask
Capture festival moments at scale while turning guest interactions into long term brand value.
The Idea
Use instant content as the exchange between guest experience and data capture.
The Need
Operate at Coachella speed without slowing the energy of the activation.
The Solution
Instant registration and personalized content delivery that transformed live moments into lasting digital touchpoints.
The Challenge
Design a system that could operate invisibly within one of the busiest festival environments in the world while handling high volumes of guests, content, and data in real time.
The Scene
Product Interaction
Candid Moments
Group Highlights
Starring the Entrance
Everyone Gets Content
The Results
Impulse enabled thousands of guests to register seamlessly, generating a high volume of shareable content and authentic festival moments. Personalized galleries and direct messaging gave Aperol a new way to communicate with attendees, strengthening relationships and amplifying the brand well beyond the live experience.
Take the Next Step with Impulse
Start your journey toward more engagement, greater social reach, and data driven decisions. Use Impulse and unlock your events' full potential.